The Brand Clinic: Small Business RX
for Branding Challenges

The Brand Clinic helps entrepreneurs, small businesses, and stake pool operators face the challenges of building or improving brands—in high-impact, 1-hour, idea-filled sessions. Whether starting a new company or looking to make a current brand more unified, relevant, authentic or accessible, The Brand Clinic “operates” with empathy and precision.

$100 1-hour BrandStorming Sessions by Zoom May Include

• A Big Idea brainstorm (via digital whiteboard)

• Concept development

• Logo assessment

• Tagline design

• Ad concepts

• Image suggestions

• Brand standards guidelines

• Namestorming (business name/URL)

• VisionQuest guided meditation session/business focus

What We Do

• Design coaching for print/web, with an educated eye for logos, design, color, typography, layout, and web.

• Help in envisioning and determining overall concept, parent vs. subsidiary business hierarchy, design strategy, and action steps.

How It’s Different

• Co-collaborative approach isn’t just brainstorming but highly intentional insight that cuts to the chase faster than traditional consulting.

• Empathic approach to business and brand assessment, questioning expansively and listening from multiple viewpoints as to how a brand is formulated and received.

• Creative problem-solving with deep design thinking.

• Continually considering the user experience with brands as well as preexisting strategy and materials.

Brand Clinic Clients are Asking...

• What are the pros and cons of my company name and tagline?

• I need a new business name. Where do I start?

• Can you help me write a clear positioning statement?

• How can I improve my web navigation?

• What are some strategies for publishing a POD or e-book?

• How do I set up a Wix or SquareSpace site?

• Step me through sizing/upload photos to my website.

• I hired a logo/graphic designer and need help directing their process!

• What’s working/not working with our present logo?

• What advertising messages would work with my current brand, without using cliché sales jargon?

• Do I really need brand standards?

How It Works

Once you make an appointment, we connect on Zoom. Here are all the details:

• Pick an appointment in the scheduler. Sadly for me, I can’t do customized appointments at this time. As part of scheduling, you’ll get a few fast & easy intake questions, including your phone number, email and, if you have one, a web address. You’ll also be directed to read the Terms of Service (not to worry: they’re not pages long legalize); the most important point is that cancellations are accepted only 48 hours prior to appointment and incur a $25 admin fee.

• Be sure to include the correct email so that you receive the Zoom link 1 day prior to the meeting. You can even copy and paste the meeting link into your calendar so that you don’t have to search email for it. Make sure you have Zoom on your computer or download it at zoom.us at least 2 days prior to the appointment, just in case you have any issues downloading and need to resolve with Zoom.

• If for some reason you aren’t able to work with Zoom, just let me know and we can do a Facetime or phone call appointment.

• Make your secure credit card payment (if paying through any other channel, you’ll still need to use this scheduler and pay with a card—any duplicate payment will be refunded the day of our appointment).

• Log in 15 minutes early in case you need to solve any technical issues or just so you can just take a few deep breaths before we dive in. I’ll do the same :-)

• During the meeting, we might just talk or I might open a whiteboard and share my screen with you.

• After our meeting, I’ll send a brief follow up by email summarizing a few key points, possibly a helpful link or two if relevant, and a screen capture of a white board if we did one. If you want to continue to bounce ideas around, I’d love to do so in another appointment. You’re under no obligation to book additional consulting sessions or design services, however, you’re welcome to schedule more if you want to continue. Please make it at least 3 days later to give both of us time to digest what we discussed, let ideas percolate, and give you the window to cancel if needed.